Justin Sayne Leather Creates Stage Gear Line
MAYER, Ariz.—In mid-July, Justin Sayne Leather introduced thousands of attendees of the Summer NAMM Show in Nashville to its new line of stage gear made of exotic crocodile skin.
Justin Sayne Leather has quickly expanded from the erotic industry to cater to other markets, including apparel, motorcycle gear and more.
“We feel like the genres are separated with extremely blurry lines,” company owner Justin Sayne said. “But more than anything, JSL is expanding.”
Since the launch of the new collection, which includes guitar straps and microphone stands made from Justin Sayne’s signature premium crocodile skins in a range of vibrant colors, rock stars have incorporated the pieces into their stage shows worldwide.
Dave Linsk, guitarist for the band Overkill, recently performed using one of JSL’s straps. Tiffany, an ’80s pop star, and her guitarist were recently photographed wearing stylish JSL fashion cuffs.
Having recently received federal clearances to begin shipping its exotic skins overseas, JSL is poised to continue to grow internationally.
“We have done very well in the exotic market and we are certain that the same quality will translate into other markets,” Sayne said.
To reach the musicians community, JSL has taken the opportunity to sponsor musicians with its guitar straps before releasing them to the public. Among the rock stars that JSL has worked with are Sin Quirin from Ministry, Joe Walla, and Keith England of the Allman Brothers just to name a few.
“The feedback and consultation of such pros was vital in designing the first line of gear,” Sayne said. “Judging by the response in the ability to quickly produce a high-quality product we decided to move forward.”
According to Sayne, musicians can benefit from a striking onstage look.
“These days, musicians primarily make their money off of their stage work—eye-catching stage gear can bolster an artist’s on-stage presence and ultimately their bottom line,” he said.